{"id":10551,"date":"2016-01-06T14:10:32","date_gmt":"2016-01-06T13:10:32","guid":{"rendered":"https:\/\/uniquepathways.ch\/personal-branding\/"},"modified":"2025-08-10T16:00:37","modified_gmt":"2025-08-10T14:00:37","slug":"personal-branding","status":"publish","type":"page","link":"https:\/\/uniquepathways.ch\/en\/about-us\/personal-branding\/","title":{"rendered":"Personal Branding"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_fullwidth_header title=&#8221;Personal Branding&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; title_font=&#8221;||on||||||&#8221; title_text_color=&#8221;rgba(255,255,255,0.61)&#8221; title_font_size=&#8221;35px&#8221; title_letter_spacing=&#8221;1px&#8221; custom_margin=&#8221;-20px||-20px||false|false&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;26px||26px||false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; title_font_size_tablet=&#8221;35px&#8221; title_font_size_phone=&#8221;28px&#8221; title_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;15px||15px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_fullwidth_header title=&#8221;&#8230;a path of excellence to dare to be yourself, to stand out and to succeed.&#8221; admin_label=&#8221;un parcours d\u2019excellence&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h3&#8243; title_font=&#8221;Bad Script|700|||||||&#8221; title_text_align=&#8221;center&#8221; title_text_color=&#8221;#B3B3B3&#8243; title_font_size=&#8221;40px&#8221; title_line_height=&#8221;1.6em&#8221; content_font=&#8221;Nothing You Could Do||||||||&#8221; content_text_color=&#8221;#f47a60&#8243; content_font_size=&#8221;43px&#8221; subhead_text_align=&#8221;center&#8221; background_color=&#8221;#FFFFFF&#8221; min_height=&#8221;176px&#8221; custom_margin=&#8221;||||false|false&#8221; custom_margin_tablet=&#8221;||||false|false&#8221; custom_margin_phone=&#8221;||||false|false&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;||||false|false&#8221; custom_padding_tablet=&#8221;||||false|false&#8221; custom_padding_phone=&#8221;1px||0px||false|false&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; title_font_size_tablet=&#8221;40px&#8221; title_font_size_phone=&#8221;30px&#8221; title_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;0px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;3px||87px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.8em&#8221; header_4_font=&#8221;||||||||&#8221; header_4_text_align=&#8221;left&#8221; header_4_text_color=&#8221;#008d8d&#8221; header_4_font_size=&#8221;23px&#8221; header_4_line_height=&#8221;1.6em&#8221; text_orientation=&#8221;justified&#8221; custom_margin=&#8221;12px||||false|false&#8221; custom_padding=&#8221;|5px||5px|false|false&#8221; header_4_text_align_tablet=&#8221;left&#8221; header_4_text_align_phone=&#8221;justify&#8221; header_4_text_align_last_edited=&#8221;on|phone&#8221; header_4_font_size_tablet=&#8221;23px&#8221; header_4_font_size_phone=&#8221;22px&#8221; header_4_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Personal branding offers an innovative and inspiring approach.<\/h4>\n<p>to define and express their position authentically, and consistently manage their visibility within the company. In the complex structures that companies have become today, visibility, positioning, networking, contribution and personal branding are becoming the key ingredients of a new paradigm.<\/p>\n<p>Whether it is to position or reinvent one&#8217;s career path, to dare to change direction or to evolve positively within one&#8217;s current company, the aim is to combine pleasure and success.<\/p>\n<p>Authenticity is central to the approach; without it, there is no real strong and lasting personal brand.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/uniquepathways.ch\/wp-content\/uploads\/2022\/07\/PB.jpg&#8221; title_text=&#8221;PB&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; border_radii=&#8221;off||60px||60px&#8221; box_shadow_style=&#8221;preset2&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;30px||||false|false&#8221; custom_padding=&#8221;0px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.17.4&#8243; header_text_align=&#8221;left&#8221; header_text_color=&#8221;#6ca8a8&#8243; header_2_text_align=&#8221;right&#8221; header_2_text_color=&#8221;#6ca8a8&#8243; header_2_font_size=&#8221;34px&#8221; header_2_line_height=&#8221;2.1em&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;31px||||false|false&#8221; custom_padding=&#8221;|10px||5px|false|false&#8221; header_2_text_align_tablet=&#8221;justify&#8221; header_2_text_align_phone=&#8221;justify&#8221; header_2_text_align_last_edited=&#8221;on|desktop&#8221; header_2_font_size_tablet=&#8221;29px&#8221; header_2_font_size_phone=&#8221;22px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>The benefits of a well-constructed and well-positioned personal brand can include:<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;17px&#8221; text_line_height=&#8221;1.8em&#8221; ol_line_height=&#8221;0.9em&#8221; custom_margin=&#8221;||-1px||false|false&#8221; custom_padding=&#8221;|5px||5px|false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>Understand you and know you better<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;17px&#8221; text_line_height=&#8221;1.8em&#8221; ol_line_height=&#8221;0.9em&#8221; custom_margin=&#8221;||-1px||false|false&#8221; custom_padding=&#8221;|5px||5px|false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>Increase your confidence in yourself and your projects<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;17px&#8221; text_line_height=&#8221;1.8em&#8221; ol_line_height=&#8221;0.9em&#8221; custom_margin=&#8221;||-1px||false|false&#8221; custom_padding=&#8221;|5px||5px|false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>Increase your visibility and presence<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;17px&#8221; text_line_height=&#8221;1.8em&#8221; ol_line_height=&#8221;0.9em&#8221; custom_margin=&#8221;||-1px||false|false&#8221; custom_padding=&#8221;|5px||5px|false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>Create a positive impact on your business or career<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;17px&#8221; text_line_height=&#8221;1.8em&#8221; ol_line_height=&#8221;0.9em&#8221; custom_margin=&#8221;||-1px||false|false&#8221; custom_padding=&#8221;|5px||5px|false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>Helping in times of turbulence or change<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;17px&#8221; text_line_height=&#8221;1.8em&#8221; ol_line_height=&#8221;0.9em&#8221; custom_margin=&#8221;||-1px||false|false&#8221; custom_padding=&#8221;|5px||5px|false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>Giving meaning to your actions and high motivation<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;17px&#8221; text_line_height=&#8221;1.8em&#8221; ol_line_height=&#8221;0.9em&#8221; custom_margin=&#8221;||-1px||false|false&#8221; custom_padding=&#8221;|5px||5px|false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>Develop a simple, clear and inspiring speech<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;17px&#8221; text_line_height=&#8221;1.8em&#8221; ol_line_height=&#8221;0.9em&#8221; custom_margin=&#8221;||-1px||false|false&#8221; custom_padding=&#8221;|5px||5px|false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>Clarify your positioning, take your rightful place<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;17px&#8221; text_line_height=&#8221;1.8em&#8221; ol_line_height=&#8221;0.9em&#8221; custom_padding=&#8221;|5px||5px|false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li>Defining winning development strategies<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_fullwidth_header content_tablet=&#8221;<\/p>\n<p>%22Impose your Luck, squeeze your Happiness and go for your risk.<\/br>Looking at you, they will get used to you.%22<\/p>\n<p style=%22font-size: 28px; text-align: center;%22><strong><span style=%22color: #008d8d;%22>Ren\u00e9 Char<\/span><\/strong><\/p>\n<p>&#8221; content_phone=&#8221;<\/p>\n<p>%22Impose your Luck, squeeze your Happiness and go for your risk.<\/br>Looking at you, they will get used to you.%22<\/p>\n<p style=%22font-size: 18px; text-align: center;%22><strong><span style=%22color: #008d8d;%22>Ren\u00e9 Char<\/span><\/strong><\/p>\n<p>&#8221; content_last_edited=&#8221;on|phone&#8221; admin_label=&#8221;Impose ta chance&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h2&#8243; title_font=&#8221;Bad Script|700|||||||&#8221; title_text_align=&#8221;center&#8221; title_text_color=&#8221;rgba(255,255,255,0.61)&#8221; title_font_size=&#8221;32px&#8221; title_line_height=&#8221;1.6em&#8221; content_font=&#8221;Bad Script||||||||&#8221; content_text_align=&#8221;center&#8221; content_text_color=&#8221;#ffffff&#8221; content_font_size=&#8221;41px&#8221; content_line_height=&#8221;1.8em&#8221; subhead_text_align=&#8221;center&#8221; background_color=&#8221;#6ca8a8&#8243; min_height=&#8221;231px&#8221; custom_margin=&#8221;-5px||||false|false&#8221; custom_padding=&#8221;9px||0px||false|false&#8221; content_font_size_tablet=&#8221;43px&#8221; content_font_size_phone=&#8221;23px&#8221; content_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>&#8220;Impose your Luck, squeeze your Happiness and go for your risk.<\/br>Looking at you, they will get used to you.&#8221;<\/p>\n<p style=\"font-size: 28px; text-align: center;\"><strong><span style=\"color: #008d8d;\">Ren\u00e9 Char<\/span><\/strong><\/p>\n<p>[\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;||41px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;10px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;50px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; header_4_text_align=&#8221;center&#8221; header_4_text_color=&#8221;#008d8d&#8221; header_4_font_size=&#8221;21px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Personal Branding, what is it ?<\/h4>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#474747&#8243; text_font_size=&#8221;15px&#8221; header_text_color=&#8221;#008d8d&#8221; header_4_text_color=&#8221;#008d8d&#8221; header_4_font_size=&#8221;21px&#8221; text_orientation=&#8221;justified&#8221; custom_margin=&#8221;-10px||||false|false&#8221; custom_margin_tablet=&#8221;-19px||||false|false&#8221; custom_margin_phone=&#8221;-24px||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Personal branding is the process of creating and making visible a personal brand. It is a journey that brings together powerful tools for personal development, alignment and marketing. The aim is to identify what is different and unique about each person, and then to make it visible.<br \/>In the words of William Arruda: &#8220;Our greatest opportunity to achieve success lies in our ability to understand and express what is unique about ourselves. Personal Branding is just about allowing yourself to be yourself &#8220;.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; header_text_align=&#8221;center&#8221; header_4_text_align=&#8221;center&#8221; header_4_text_color=&#8221;#008d8d&#8221; header_4_font_size=&#8221;21px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Personal Branding, for who<\/h4>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;15px&#8221; header_4_text_color=&#8221;#008d8d&#8221; header_4_font_size=&#8221;21px&#8221; text_orientation=&#8221;justified&#8221; custom_margin=&#8221;-10px||||false|false&#8221; custom_margin_tablet=&#8221;-19px||||false|false&#8221; custom_margin_phone=&#8221;-24px||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Whether you are an employee or in transition, an executive or manager, a project leader or solopreneur, if you want to achieve goals that are meaningful to you, be authentic and consistent with yourself, and enjoy managing and succeeding in your professional activity, it will be key to be able to identify, embrace and communicate your Personal Brand.<br \/>In today&#8217;s complex world, it is no longer enough to be competent, conscientious and loyal to achieve a recognised and valued career path. It has become equally important to be visible and to know how to promote your added value.<br \/>Personal branding offers you a path that can help you develop these new skills.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;50px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; header_4_text_align=&#8221;center&#8221; header_4_text_color=&#8221;#008d8d&#8221; header_4_font_size=&#8221;21px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Personal Branding, key points<\/h4>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;15px&#8221; header_4_text_color=&#8221;#008d8d&#8221; header_4_font_size=&#8221;21px&#8221; text_orientation=&#8221;justified&#8221; custom_margin=&#8221;-10px||||false|false&#8221; custom_margin_tablet=&#8221;-19px||||false|false&#8221; custom_margin_phone=&#8221;-24px||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>This innovative approach invites you to go to the heart of what makes you the beautiful person you are, to bring out and put into motion what is unique and differentiating about you: YOUR promise, your specific value proposition. <\/br>It is this promise of value that will become the guiding thread of your project and that will enable you to orientate, define and communicate your professional choices in order to dare to stand out and succeed, whether within a company or in your own activity.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; top_divider_style=&#8221;waves2&#8243; top_divider_color=&#8221;#026878&#8243; top_divider_height=&#8221;75px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;4px||7px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_3,2_3&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/uniquepathways.ch\/wp-content\/uploads\/2020\/10\/logo-Personal-branding-france.jpg&#8221; title_text=&#8221;logo-Personal-branding-france&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; module_alignment=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;15px&#8221; header_4_text_color=&#8221;#008d8d&#8221; header_4_font_size=&#8221;16px&#8221; custom_margin=&#8221;19px||||false|false&#8221; custom_padding=&#8221;|5px||5px|false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>I am a partner of,<\/p>\n<h4><a href=\"https:\/\/personalbranding.fr\/\" target=\"_blank\" rel=\"noopener\">PERSONAL BRANDING FRENCH TOUCH<\/a><\/h4>\n<p>Created by B\u00e9atrice Cuvelier in 2006 ! It is a co-exclusive partner of Reach for the certi\ufb01cation of Personal Branding professionals throughout the French-speaking world.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Personal branding offers an innovative and inspiring approach. to define and express their position authentically, and consistently manage their visibility within the company. In the complex structures that companies have become today, visibility, positioning, networking, contribution and personal branding are becoming the key ingredients of a new paradigm. Whether it is to position or reinvent [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":10566,"menu_order":4,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-10551","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Personal Branding - Unique Pathways - Career Leadership Coaching<\/title>\n<meta name=\"description\" content=\"It is a journey that brings together powerful tools for personal development, alignment and marketing. 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